Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations carry out their fundraising, public awareness and activism efforts, and client outreach. This volume explores a range of public relations theories and topics important to the...
[PDF.gc00] Public Relations in the Nonprofit Sector: Theory and Practice (Routledge Research in Public Relations) Rating: 4.77 (675 Votes)
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