India is one of the emerging markets that pose a unique set of challenges to marketers. The importance of the context and the usefulness of concepts in the Indian context is the core proposition of Consumer Behaviour and Branding: Concepts, Readings an
[PDF.xg92] Consumer Behaviour and Branding: Concepts, Readings and Cases – The Indian Context Rating: 4.64 (405 Votes)
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You can specify the type of files you want, for your gadget.Consumer Behaviour and Branding: Concepts, Readings and Cases – The Indian Context | S. Ramesh Kumar. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
