||1 of 1 people found the following review helpful.| Explains why products can fail to get traction|By Olaf|The central idea behind Why Killer Products Don’t Sell is: align your organization to match the buying culture of your customer. The four buying cultures map to Geoffrey Moore’s technology adoption life cycle so once you understand where your product lies in the market maturity curve, you have a good starting p|About the Author|Ian Gotts founded Nimbus Partners and as CEO has driven its growth over the last 10 years. His company has won numerous awards: D&T Fast50, D&T European Fast500, REALBusiness Hot 100, and The Sunday Times TechTrack 100. Nimbus is a
Coming from conversations with executive teams of technology companies, venture capitalists, and M&A advisers, the insights contained in Why Killer Products Don't Sell are gold dust. First the book lays bare the claim that sales is sales is sales. It exposes the 4 very different 'Buying Cultures' and how they should be approached: Value Offered, Value Added, Value Created, and Value Captured. But it also gives a proven methodology for assessing a company's produc...
[PDF.ek29] Why Killer Products Don't Sell: How to Run Your Company to a New Set of Rules Rating: 4.91 (702 Votes)
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You can specify the type of files you want, for your device.Why Killer Products Don't Sell: How to Run Your Company to a New Set of Rules | Ian Gotts, Dominic Rowsell. I really enjoyed this book and have already told so many people about it!
