||3 of 3 people found the following review helpful.| An informative book and great read!|By dmseifer|This book proved to be a good read! I had to purchase it for a marketing class and thought it might end up being a boring read; however, it kept me engaged throughout the whole semester. It has all of the necessary information about the marketing process and all of the important concepts that individuals need to know.
|About the Author|Roger A. Kerin is the Harold C. Simmons Distinguished Professor of Marketing at the Edwin L. Cox School of Business, Southern Methodist University in Dallas, Texas. Professor Kerin holds a B.A. (magna cum laude), M.B.A., and Ph.D. from the Univ
Marketing: The Core 5e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty – from the professor who just wants a good textbook and a few key supplements, to the prof...
[PDF.vu19] Marketing: The Core, 5th edition Rating: 3.70 (413 Votes)
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You easily download any file type for your device.Marketing: The Core, 5th edition | William Rudelius, Roger Kerin, Steven Hartley. A good, fresh read, highly recommended.
