Paul Copley, PhD, is Senior Lecturer in Marketing and Programme Leader for the MSc Strategic Marketing programmes in the Newcastle Business School, Northumbria University, Newcastle. He served as an adviser
Praise for the first edition:
‘An excellent text for exploring marketing communications in the 21st century.’ - Ann Torres, Lecturer in Marketing, National University of Ireland, Galway
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You can specify the type of files you want, for your device.Marketing Communications Management: Analysis, Planning, Implementation | Paul Copley. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
