||0 of 0 people found the following review helpful.| Buying In: the Secret Dialogue Between What We Buy and Who We Are|By Kim Burdick|. "Buying In" is a thought-provoking look at America's consumer culture.
Rob Walker tells us there is a strong disconnect between theories about contemporary immunity to advertising and the consumer culture he has actually observed.
His conclusion is that in a world of m|From School Library Journal|Adult/High School—Walker takes a close look at past and present consumerism in the United States, positing that older forms of advertising are no longer successful. In their place, the trend has shifted to what the author calls
Brands are dead. Advertising no longer works. Consumers are in control. Or so we're told. In Buying In, Rob Walker argues that this accepted wisdom misses a much more important cultural shift, including a practice he calls murketing, in which people create brands of their own and participate, in unprecedented ways, in marketing campaigns for their favorites. Yes, rather than becoming immune to them, we are rapidly embracing brands. Profiling Timberland, Amer...
[PDF.mw34] Buying In: The Secret Dialogue Between What We Buy and Who We Are Rating: 4.70 (752 Votes)
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You easily download any file type for your device.Buying In: The Secret Dialogue Between What We Buy and Who We Are | Rob Walker. I was recommended this book by a dear friend of mine.
