The must-read summary of Scott McKain's book: "Collapse of Distinction: Stand Out and Move Up While Your Competition Fails".
This complete summary of the ideas from Scott McKain's book "Collapse of Distinction" shows that instead of standardised products, customers crave distinction. They want products that stand out for all the right reasons because they are delivered by companies which are fanatical about creating a great customer experience. And thi...
[PDF.xf72] Summary: Collapse of Distinction: Review and Analysis of McKain's Book Rating: 4.60 (683 Votes)
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