||3 of 3 people found the following review helpful.| First dedicated and comprehensive book on destination marketing and management|By Alastair M Morrison|As the author of this book, it is to be expected that I would write a favorable review. However, I wanted to point out why it deserves a good rating. This text is based on my consulting for and training of DMO executives worldwide over several decades, and is not a product of|||"This excellent text provides a comprehensive introduction to and explanation of the core concepts relevant to the marketing and management of a tourist destination. The theoretical concepts are well supported by extensive international case studies
Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations, how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and b...
[PDF.wy95] Marketing and Managing Tourism Destinations Rating: 4.91 (635 Votes)
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