[Read ebook] Journalism and PR: News Media and Public Relations in the Digital Age (Reuters Challenges)






 | #1482995 in eBooks |  2014-11-18 |  2014-11-18 | File Name: B00S71AGBM

|| |Journalists often flinch from an inconvenient truth: that without the PR industry their publications and bulletins would be poorer. Lloyd and Toogood offer a timely and perceptivr analysis of the fast-changing media market in which both journalists and PRs ar

Public relations and journalism have had a difficult relationship for over a century, characterised by mutual dependence and – often – mutual distrust. The two professions have vied with each other for primacy: journalists could open or close the gates, but PR had the stories, the contacts and often the budgets for extravagant campaigns. The arrival of the internet, and especially of social media, has changed much of that. These new technologies have turned ...


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