[Mobile library] 1+1=3: Changing the Equation with the Booming Hispanic Market






 | #1692200 in eBooks |  2014-11-01 |  2014-11-11 | File Name: B00PHM1DU2


||1 of 1 people found the following review helpful.| cliff notes at best|By ssch|Not a lot of depth here, just zingers. The book covers some key themes but doesn't go into any detail.|0 of 0 people found the following review helpful.| Brief and basic|By Ellen Novar|eh....basics. Very brief.|0 of 1 people found the following review helpful.| One Star<|From the Inside Flap||Silo-buster, Jim 'Wegs' Wegerbauer is someone who at various times has lead a Creative, an Account and multiple Planning Departments, Silo-buster is a pretty apt description of Wegs. Having stood in the shoes of nearly all his teammates, W

We have entered a new era in American demographics and Dieste has something new to say about marketing and selling to Hispanics.

1+1=3 is not based on academic theories. It’s based on experience. We’ve been in business for twenty years, grinding it out in every major US market. Along the way we’ve discovered the surprising truths of what’s worked, what hasn’t and how to effectively build brands within this vibrant consumer.

T...


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