||4 of 4 people found the following review helpful.| Great Resource for Marketers|By JSwank|I bought this awhile back and found it to be interesting. I used it as the base for a college paper. Advertising today holds nothing to the raciness of the 50's and 60's. Back then they were subtle and clever. Today we are too blatant.
Great book and definitly worth the buy. But kindle readers may find it not as intriguing with|From Publishers Weekly|In the supposedly prudish late-19th century, tobacco products were advertised with posters showing a variety of buxom, practically (or entirely) topless women. They were invariably draped in toga-like robes and adopted pseudo-Grecian pose
VictoriaÆs Secret and Calvin Klein are brand names practically synonymous with sexually suggestive advertising. Considering their high public profile and huge profits, anyone can see that sex sells. Despite polls indicating that the public would like to see less sex in advertising, Americans donÆt mean what they say. They continue to respond to the lure of provocative marketing and, most important to business, they buy. Knowing this, more and more advertiser...
[PDF.lv25] The Erotic History of Advertising Rating: 4.78 (613 Votes)
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You easily download any file type for your gadget.The Erotic History of Advertising | Tom Reichert. Which are the reasons I like to read books. Great story by a great author.
