Corporate Public Affairs explores the increasing interest in public affairs by today's organizations. Lerbinger indicates that more and more frequently corporations are establishing public affairs positions--typically within public relations departments--to respond to issues and concerns arising out of the sociopolitical environment in which the corporation functions. He articulates the functions and responsibilities of the public affairs role, and investigates t...
[PDF.gs96] Corporate Public Affairs: Interacting With Interest Groups, Media, and Government (Routledge Communication Series) Rating: 3.71 (772 Votes)
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