||0 of 0 people found the following review helpful.| Four Stars|By Customer|Easy to read and understand.||'I really like the book and the approach, it's refreshingly different which is what I have been looking for. It is also not American-saturated which is a great relief ... The book reads very well and is properly oriented into marketing thinking not advertisin
Principles of Integrated Marketing Communications: A Focus on New Technologies and Advanced Theories explains the principles and practice of implementing an effective marketing strategy using a variety of channels and techniques, such as brand equity, advertising and personal selling. It equips students with the knowledge to develop sophisticated marketing campaigns for contemporary business environments. Designed to introduce students to IMC in an engaging way, this va...
[PDF.vu44] Principles of Integrated Marketing Communications: A Focus on New Technologies and Advanced Theories Rating: 4.76 (473 Votes)
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