||2 of 2 people found the following review helpful.| Only branding book you need.|By T. Rucker|It was an inspiring read from start to finish. If you are building your brand or attempting to resurrect one, the examples here will engage you to think about your values as well as those of your customers. Most importantly, it provides a canvas upon which you can begin to think strategically about stepping outside of the box and creat||"Kate Newlin is one of the sharpest brains in consumer marketing.... Her success in creating, building and reinventing brands should make this work invaluable." -- Daryl Brewster, chairman and CEO, Krispy Kreme
"Kate is quite simply o
What makes some brands stand out from the pack year after year? In a vast marketplace glutted with countless "pretty good brands," how are some products able to command unquestionable customer loyalty and lasting enthusiasm? Veteran business strategist Kate Newlin defines the key ingredients that go into passion brands—brands that we recommend to friends wholeheartedly, with a joyous, even evangelical zeal. Passion brands inspire an emotional attachment. Unl...
[PDF.jv04] Passion Brands: Why Some Brands Are Just Gotta Have, Drive All Night For, and Tell All Your Friends About Rating: 4.56 (417 Votes)
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You can specify the type of files you want, for your device.Passion Brands: Why Some Brands Are Just Gotta Have, Drive All Night For, and Tell All Your Friends About | Kate Newlin.Not only was the story interesting, engaging and relatable, it also teaches lessons.
