||10 of 11 people found the following review helpful.| A sloppy piece of work|By C. D. Lynn|Philip Kotler wrote the classic text on marketing back in the eighties and, as a prominent professor at the Kellogg School of Management at Northwestern University and a director of the AMA, has more qualifications than almost anybody in the field. So it is disappointing to report that 'Ingredient Branding' is repetitive, sloppily-edited,|||From the reviews:“The well-written book comprehensively explores and analyzes ingredient branding and offers particularly valuable insight into how marketers can make an ingredient branding strategy work to best advantage. … Marketers would do w
An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first comprehensive book that explains how Ingredient Branding works and how brand managers can successfully improve the performance of component marketing.
The authors have examined more than one hundred examples, analyzed four industries and developed nine detailed case studies to demonstrate the viability of this marketi...
[PDF.rn25] Ingredient Branding: Making the Invisible Visible Rating: 4.67 (537 Votes)
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You easily download any file type for your device.Ingredient Branding: Making the Invisible Visible | Philip Kotler, Waldemar Pfoertsch. I was recommended this book by a dear friend of mine.
