[Download] Digital Engagement: Internet Marketing That Captures Customers and Builds Intense Brand Loyalty






 | #1578518 in eBooks |  2009-01-14 |  2009-01-14 | File Name: B00280859S


||0 of 0 people found the following review helpful.| Incredible insight into marketing through new media|By Misty S|Digital Engagement is well crafted and highly respected in leading areas of global commerce. It is critical in our Internet-driven marketplace to understand how to effectively leverage new media. This book hits a homerun with winning strategies for those who are just beginning on this road and also for those of u| |

"a solid launching point into the world of online marketing...For any business owner or marketing manager looking to catch up with the latest cultural trends, 'Digital Engagement' provides a one-stop shop

In an age of overwhelming Internet competition and rampant takeovers, marketers face the very real challenge of understanding how to engage customers online. Leland Harden and Bob Heyman, online marketing pioneers and authors of the popular book Net Results, team up again to teach marketers how to use search engine optimization, affiliate marketing, and all of the Web 2.0 tools they need to compete in the digital marketplace. Filled with up-to-date information on the be...


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