||0 of 2 people found the following review helpful.| Five Stars|By SKV--India|well written and informative|2 of 2 people found the following review helpful.| Good Background -|By Loyd Eskildson|'Not For Free' will not substitute for a top-level MBA; however, it does update thinking on important marketing dimensions utilizing recent examples. Author Berman contends that nearly ev
Businees model disruption affects not just entertainment, media, and retail companies, but many other industries where supply chains, production lines, distribution channels, and the products and services themselves are becoming more digital. In INFORMATION RULES, Hal Varian and Carl Shapiro discussed how traditional sources of revenues were being threatened as new ventures entered the market, offering new business models, innovating partnership approaches, and cha... [PDF.rq18] Not for Free: Revenue Strategies for a New World Rating: 3.71 (755 Votes)
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