||1 of 1 people found the following review helpful.| For Your Short List of Must-Reads|By Eric Siegel|This book provided for me critical, foundational background knowledge as I researched for and wrote my book (on the topic of predictive analytics). This book is an inspiration, and one of a small number of must-reads I heartily urge all creators and thinkers to pack for your next flight!
Eric Siegel, Ph.D. Founde||"I give it full marks for both content and value for money..."(Computer Bulletin - Book of the month, March 2001)|From the Back Cover|"Berry and Linoff lead the reader down an enlightened path of best practices." -Dr. Jim
"Berry and Linoff lead the reader down an enlightened path of best practices." -Dr. Jim Goodnight, President and Cofounder, SAS Institute Inc.
"This is a great book, and it will be in my stack of four or five essential resources for my professional work." -Ralph Kimball, Author of The Data Warehouse Lifecycle Toolkit
Mastering Data Mining
In this follow-up to their successful first book, Data Mining Techniques, Michael J. A. Ber...
[PDF.fv38] Mastering Data Mining: The Art and Science of Customer Relationship Management Rating: 4.66 (732 Votes)
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