Marketing Communications: A European Perspective provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context.
The book covers all elements of the communications mix, including advertising, public relations, sponsorship, sales promotion, direct marketing, point-of-purchase communications, exhibitions, and personal selling. It also offers up-to-date coverage of e-...
[PDF.gv38] Marketing Communications: A European Perspective Rating: 3.95 (725 Votes)
Marketing Communications: A European Patrick De Pelsmacker, Maggie Geuens, Joeri Van Den Bergh epub Marketing Communications: A European Patrick De Pelsmacker, Maggie Geuens, Joeri Van Den Bergh pdf Marketing Communications: A European Patrick De Pelsmacker, Maggie Geuens, Joeri Van Den Bergh pdf download Marketing Communications: A European Patrick De Pelsmacker, Maggie Geuens, Joeri Van Den Bergh review Marketing Communications: A European Patrick De Pelsmacker, Maggie Geuens, Joeri Van Den Bergh textbooks Marketing Communications: A European Patrick De Pelsmacker, Maggie Geuens, Joeri Van Den Bergh Free
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