[Mobile pdf] Finders & Keepers: How the World's Most Powerful Customer is Changing Everything






 | #2143042 in eBooks |  2015-03-20 |  2015-04-28 | File Name: B0145USM82


||1 of 1 people found the following review helpful.| Worthwhile book to read, and clearly written|By Reg Nordman|The book is an application of work by Christopher Norton and the authors company Spring Advertising on the market vertical called the New Economic Order, or as the author calls it Finders. Finders are less than half the population, yet control 75% of the discretionary spending. Keepers (bargain hunters, sit on their

Why do some businesses fail while others thrive no matter what? It’s all in the customer. This fast moving, real-world analysis of a ten-year world-wide research study reveals how one kind of customer is responsible for over 75% of discretionary spending today. Meet the customer who bought a Subaru at full price at the height of the recession while deeply discounted Chryslers gathered dust on bankrupted car lots. Get inside the mind of the burrito chain patron ...


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