||0 of 0 people found the following review helpful.| One Of My Top Business Books|By AllenHayden|This book is a bit older, but somewhere after Apple. However, thats of little consequence. If you have any sort of business whether it be a small consulting business or a fortune 500 conglomerate... the insights, examples, and comments in this book will give you much food for thought. And not just fuzzy food for thought, but actionab|.com |There are no two ways about it with Jack Trout. Either you've got a product or service that you can say is different, or you don't have much at all. In today's global marketplace and at its lightning-fast rate of change, there's no point in inventing and
"Any damn fool can put on a deal, but it takes genius, faith, and perseverance to create a brand."-David Ogilvy In today's ultra-competitive world, the average supermarket has 40,000 brand items on its shelves. Car shoppers can wander through the showrooms of over twenty automobile makers. For marketers, differentiating products today is more challenging than at any time in history yet it remains at the heart of successful marketing. More importantly, it remains t...
[PDF.ud23] Differentiate or Die: Survival in Our Era of Killer Competition Rating: 4.79 (571 Votes)
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You can specify the type of files you want, for your device.Differentiate or Die: Survival in Our Era of Killer Competition | Jack Trout. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
