||8 of 8 people found the following review helpful.| Truely a classic!|By Uli Leitner|The terrible thing about Berry's/Parasuraman's book is that, altough it first has been published almost a decade ago, its message on the meaning and the importance of service hasn't become more widespread. Why should you read this book? - Good ideas for new (meaning: not commonly known and accepted) service ideas. - Useful checklists - Altoug||Thomas M. Bloch President and Chief Operating Officer, H&R Block This book represents an important advancement in the field of services marketing literature. It should be placed on the "required reading" list for all directors of service marketing.|
Excellent service is the foundation for services marketing, contend Leonard Berry and A. Parasuraman in this companion volume to Delivering Quality Service. Building on eight years of research, the authors develop a model for understanding the relationship between quality and marketing in services and offer dozens of practical insights into ways to improve services marketing. They argue that superior service cannot be manufactured in a factory, packaged, and deli...
[PDF.sk47] Marketing Services: Competing Through Quality Rating: 3.70 (786 Votes)
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You easily download any file type for your device.Marketing Services: Competing Through Quality | Leonard L. Berry. Which are the reasons I like to read books. Great story by a great author.
