||5 of 5 people found the following review helpful.| Insights into social media strategy development from a true expert - an excellent read!|By M. Gomez|It is refreshing to find a book about social media strategy that has compelling, timely and useful content AND is a joy to read. Christopher Barger calls upon his corporate communications and social media development experiences at General Motors and IBM to offer an excellent r|About the Author||Christopher Barger is senior vice president of global programs at Voce Connect, a division of Porter Novelli, which assists clients around the world in developing social media programs and strategies. He spent four years as director of
Build a powerful social media strategy to increase buzz—and the bottom line
In today’s fast-paced professional climate, large companies are learning that launching a website and taking a wait-and-see approach to engaging customers is not enough. Competition is fierce, and those who master the social media space are the ones who come out on top. There is greater urgency than ever before to establish a vibrant social media program—and it...
[PDF.ae28] The Social Media Strategist: Build a Successful Program from the Inside Out (Management & Leadership) Rating: 3.77 (474 Votes)
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You can specify the type of files you want, for your device.The Social Media Strategist: Build a Successful Program from the Inside Out (Management & Leadership) | Christopher Barger. A good, fresh read, highly recommended.
